Mags prompt online searching for information about products

A study carried out in the U.S. suggests that magazine ads and content are big influencers when it comes to motivating consumers to make an online search. A story from the Centre for Media Research says BIGresearch's Simultaneous Media Survey found that 47.2% of consumers were motivated to conduct an online search after looking at magazine ads and 43.7% after reading articles.Mike Gatti,