Monday, December 11, 2006

A real circulation drive

In an interesting piece of cross promotion, the Canadian Autombile Association (CAA) is offering subscriptions to the monthly kids' magazine The Magazine for a discounted rate of $24.95 (normally $29.95), with the stated benefit of turning 25% of the revenues over to help support school safety patrol programs. It was promoted in the December e-letter circulated to CAA members in south central

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