Custom publishing now accounts for 25% of marketing budgets

Companies in the U.S. spend about 18 per cent more on custom publishing in 2006 than the year before, accordingto a new study released by the Custom Publishing Council and Publications Management magazine, reported in Folio:. The average amount that companies spent on custom publishing in 2006 grew to just under US$1.13 million. It now accounts for 24 percent of the total amount that companies