Print is harder to sell as essential, exec tells New York magazine audience

If you think print advertising is enough, think again, says Robin Steinberg svp and director of print investment at Publicis Groupe's MediaVest. She told a packed New York Times auditorium (according to a story in AdWeek) Tuesday morning that pressure is mounting on magazines to offer advertisers multiplatform packages that tie-in to the Web, mobile and other appropriate digital media.To