People read what they like, and sometimes it is in a doctor's office

It ain't what you do, it's the way what you do it; as apparently true in magazine reading as in other aspects of life, at least according to a paper published by the Magazine Publishers of America. The paper can be found at the MPA website and was summarized in a report in MediaPost's Center for Media Research.The Value of Magazine Readership study is an update, pulling together new information