Redesign and repositioning works, just look at The Beaver

The Beaver— Canada’s History Magazine, was re-designed and re-focused entirely, starting with last October's (October/November) issue as it headed into its 85th year of publishing. The magazine had been holding its own in circulation at about 47,000 for a few years, but had essentially stayed flat; there was concern about an aging readership and the failure to grow.A new art director was brought