Flipping hell. Have we got it all wrong?

So the woman's husband hands her a copy of Nuvo magazine and selects a copy of Maclean's for himself, off the waiting room pile. Then both start to thumb through the magazines. They both started from the back and flip-flip-flipped forward, pausing from time to time to point out this or that.On closer attention every one of the magazine-reading people in the waiting room were all