Wednesday, May 24, 2006

Cell phone use can skew research data

For those magazines which use telephone polling as a way of reaching or probing reader attitudes, a lonnnnggg study by Pew Research Centre in the U.S. found that the difficulty reaching cellphone-only households (about 7 t0 9%) so far makes relatively little difference (about 1%) to the ultimate results of random telephone surveys. However cellphone-only households tend to be younger, less

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