Tuesday, July 26, 2011

Bloomberg Business Week plunges ahead with alternative delivery

In the wake of our recent post about the need for Canadian magazines to get cracking on alternative delivery comes word that Bloomberg Business Week magazine since December has been working on a strategy to get its magazine delivered by daily newspaper contractors in metropolitan markets. Right now, 9% (about 75,000) of the magazine's 860,000 circ is delivered this way, according to a story in

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