Sending readers away from the magazine page; is it the right strategy?

Media blogger BoSacks raises an interesting question concerning the geo-tagging/augmented reality in the latest Esquire magazine which lets readers interract with its cover model Brooklyn Decker at Barnes and Noble stores by using a downloadable program on their GPS-enabled smartphones. And to search for the reworked Esquire logo at locations across the U.S. His question is whether a traditional