Monday, June 28, 2010

Two homegrown initiatives that may build or consolidate circulation

Here are a couple of interesting homegrown magazine initiatives:Kayak, the kids' history magazine, has a bound-in postcard in its current issue to encourage its young readers to send a thank you note to the people who gave them the subscription. We're sure grandparents will be grateful and generous in renewal. A relatively inexpensive idea that could be used by other magazines.
Outpost magazine,

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