Wednesday, March 24, 2010

U.S. publishers wonder if their magazines will stand up to the "droop test"

Magazine publishers in the U.S. -- particularly those whose recession-hit magazines are a bit thin for lack of advertising -- are concerned about whether or not they will pass the U.S. Postal Service's "droop test", also called "deflection standards". According to a story in Audience Development, American Business Media (which represents b2b publishers) says the penalties will be severe, starting

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