Friday, March 12, 2010

"Magazine is change": Canadian Living rebranded

Canadian Living magazine has been rebranded in ways large and small  for its 35th anniversary, all with the intention of changing the perception of it as a print magazine with affiliated online properties to a cross-platform media brand, according to a story in Marketing. The agency GWP Brand Engineering was selected by Transcontinental Media and the magazine's management to carry out the

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