Thursday, December 17, 2009

Quote, unquote: replicating magazine ad value

“Like me, I’m sure most of you occasionally buy a magazine because you want to check out the advertising. But I’ve never—and I’ve never heard anyone else—go to a website to look at the ads. As soon as we can replicate the values that make people seek out ad info in print, we’ll really have something. But until that point, it won’t work too well.”
-- Nick Bogarty, director of the Adobe Digital

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