Tuesday, December 11, 2007

Worldwide magazine adspend projected to be $60 billion in 2009

Zenith Optimedia has released its projections for future advertising share worldwide and magazines are expected to increase modestly to about $61 billion in 2009, although this represents a marginal decline in the share of total advertising spending in all media.Adspend (%) for various media in 2009 is expected to be Newspapers 26.2,Magazines 12.1, Television 38.1, Radio 7.8, Cinema 0.5, Outoor

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