Monday, December 10, 2007

Martha Stewart kills startup Blueprint

It's worth remembering that even the big guys make mistakes, sometimes. Martha Stewart Omnimedia is folding its startup, Blueprint, rolling its print edition into Martha Stewart Weddings. According to a story in mediabistro, staffers were told that the company had "misjudged the market" for the "fresh, fun guide to personal style." The final issue will be January/February 2008.Bluelines, the

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