Thursday, April 5, 2007

The Week publishes a whole issue online, with single sponsor

“This is a wonderful time for advertisers. It feels like an explosion of creativity among our media partners. Their willingness to go to the next level has increased exponentially.”That was Deborah Wahl Meyer, vice president for marketing at Lexus in Torrance, Calif., complimenting The Week newsmagazine for its decision to publish one of its issues online rather than in print. According to a

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