Monday, April 30, 2007

Online advertising in Canada tops $1 billion

Online advertising in Canada reached $1.01 billion dollars in 2006, according to a report by the Interactive Advertising Bureau of Canada. This is an 80% increase over the 2005 actuals of $562 million and considerably more than the IAB had predicted. The French market in Canada was about 21% of the total. Display ads were responsible for 36% of the total, search 35%, classified and directory ads

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