Wednesday, February 14, 2007

Driven says it's no Toro

Perhaps it is just self-defence against any fallout in the ad marketplace from the death of Toro. Perhaps it was dancing on Toro's grave. But Driven, a Canadian men's magazine, issued a press release yesterday to say why it is more successful than its now-dead "primary competitor":The failure of other men's lifestyle publications in the Canadian magazine marketplace is further validation of

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