Wednesday, October 12, 2005

A collector's item, perhaps?

The unhappy denouement of the startup magazine Zi is reported in today's Mastheadonline. It seems the front end costs were so high that the publisher has decided before the first issue comes out that there is not going to be a second. Proof once again that a business plan is the best investment a new publisher can make -- a proper and conservative analysis would have avoided such a nasty, and

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