Our company, Impresa, is the word of the day

Well, what do you know? The word of the day is impresa, which is the longstanding name of our consulting company (Impresa Communications Limited). Most clients a) think we made it up and b) misspell it (adding an extra 's' in the mistaken belief it is based on the word impress). Here's what the website A.Word.A.Day gives as the definition:PRONUNCIATION:(im-PRAY-zuh)MEANING:noun: An emblem or