Quote, unquote: On starting small

Before launching I.D. Charles Whitney, the publisher of Interiorsmagazine, ran into the industrial designer Henry Dreyfuss on the
street. “Henry,” he exclaimed, “I’m about to start a magazine for
industrial designers.” “That’s great,” Dreyfuss replied. “There are 14
of us.”
-- from an interesting memoir of I.D. magazine written by one of its former editors-in-chief, Ralph Caplan for AIGA website