Newsweek said to be slashing its readership guarantee

Word from a variety of sources is that Newsweek, the number two U.S. newsmagazine, is considering slashing its rate base by 1.6 million, to make the guaranteed delivery target 1 million readers. A story from Folio: saysExecutives at Newsweek began discussing a rate base rollback as early as this summer, according to a pair of sources familiar with these discussions.“A million [rate base] was the