Style at Home was prepared to accept use of edit page for coffee-maker ad

A product placement gimmick in the current issue of Transcontinental Media's Style at Home magazine could have been in other mainstream consumer magazines had they been more willing to tailor their editorial to make it work, according to the advertiser who pulled the idea off.The ad uses a stitched-in acetate overlay that, when the page is turned, places a Tassimo coffee maker on the counter of