Tuesday, October 28, 2008

Few magazines have committed to the web, says Ad Age editor

There is a major gap between what magazine publishers say about their websites and the reality of those websites, according to Jonah Bloom, editor of Advertising Age. In a column (unfortunately behind a pay wall), he said:Major magazines’ corollary websites still account for only a tiny percentage of all web activity. Very few magazines — the exceptions being ESPN, National Geographic, Real

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