Culling the herd; the stragglers will get picked off in '08 says Ad Age

One of the trends that Advertising Age writer Jonah Bloom forecasts for 2008 is that there will be a culling of the traditional media heard.Even the quadrennial kick of Olympics and election won't be enough to hide the fact that advertisers are spending more time and money speaking directly to consumers or trying to insert themselves into word-of-mouth networks. Along with marketers'