Single copy sales of Maclean's show that the Whyte touch works

Maclean's magazine publisher and editor Ken Whyte said that he placed great stock in single copy sales as a metric for the success of his shakeup of the magazine. While the magazine is still in the process of "managing down" its subscriber base to the vicinity of 350,000, which he thinks is optimum, there is no question that his provocative direction of the magazine's cover stories has had the