The number of ROP advertising pages reported by Leading National Advertisers (which tracks about 95 Canadian titles) in 2006 was essentially flat, down 0.1%. Actual revenue, due to rate increases, was up about 4% to $698.5 million. In 2000, the similar basket of magazines sold $454 million.There is an excellent summary of the winners and losers in Mastheadonline (sub req'd).
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