Prose, and everything else, is purple as Open magazine debuts

It gives a whole new meaning to purple prose; the very recent launch of a new magazine called Open which has printed the entire magazine in shades of purple and apparently intends to publish each issue of the quarterly magazine in a theme colour. (Winter's colour is to be white, apparently; would it be quibbling to point out that white is not a colour?)The tagline is [Open] "...to all