Mag industry tries to head off Canada Post 's abandonment of the postal subsidy

In what may be a last-ditch attempt to drive home to Ottawa and the Harper government the importance of postal assistance to the Canadian magazine industry, Magazines Canada is embarking on a ramped-up lobbying campaign over the next few weeks, including press briefings, an appearance before the Commons finance committee in Halifax on October 24, an e-mail blitz to MPs and an ad in the Hill