School fundraising switching from student door-knocking to e-mail sub pitches

Watch your inbox for a subscription pitch from students of your acquaintance, switching from traditional fundraisers like selling chocolate bars door-to-door. A story in the Montreal Gazette says that EFundraising.com, a Montreal company owned by Reader's Digest, is making its online sales system available to Canadian schools this fall. Already the company has 125 employees and a projected US$25