Friday, April 7, 2006

Rogue sellers are sneaky and creative

Folio: magazine carries an interesting story about rogue subscription sellers. Among the points Bridget Wells makes is that, while such transients (who sell subs at unauthorized cut rates and then remit a tiny fraction to the publishers, who have to fulfill the subs at a loss) are relatively easy to find, by seeding lists and other devices, they are hard to shut down.Wells, formerly Hearst’s

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