Mags on TV: when the magic doesn't work

Coup de Pouce (the French arm of Transcontinental's Canadian Living magazine) has found that the crossover to television can be fraught, according to a recent article in Marketing magazine. Writer Danny Kucharsky contrasted Coup de Pouce's lagging performance in its second venture onto the small screen with the success of such magazine shows branded by Canadian House & Home and Clin d'oeil.