Apparently Don Obe, retired head of the magazine program at Ryerson, is writing a piece for Masthead's back page on the crumbling wall between editorial and advertising, exemplified by the Maclean's deal with Cadillac last spring to "brand" an excerpt from Peter C. Newman's book. (I'm looking forward to Don's usually trenchant prose.)Now, we have a suggestion that -- at least in part -- Kim
No comments:
Post a Comment