Fibs from FIPP

Noticed in a recent browse, looking for something else, that Canadian Heritage swallows the World Magazine Trends data from the Federation of the Interational Periodical Press hook, line and sinker. It publishes a table under the heading "Fascinating Facts" that shows Canadian magazine adspend share at 6.8% compared with U.S. share of 11.8%. All of which is based on FIPPs database which somehow