Credibility for sale

The Audit Bureau of Circulations and the Print Measurement Bureau have announced a program that puts a public price on their logos. For $3,500 they will grant the use of their trademarks on research conducted by third parties on behalf of Canadian magazines. It is designed to provide credibility to magazines who can't afford to belong to PMB (minimum $15,000 to $20,000) and, of course, to capture