Taking the long view with PMB

Comparing the just-released (2005) Print Measurement Bureau readership data for English magazines with the years since the switch to Recent Reading provides some interesting items: The median readers-per-copy figure for all participating English magazines is 5.3. It was 5.7 in 2002, 5.9 in 2003. Toronto Life still has a respectably large audience, but since 2002 has seen total readership