Thursday, October 6, 2011

Mobile opportunities are huge but publishers have to make the most of them, MPA says

A white paper from the Association of Magazine Media (MPA, formerly the Magazine Publishers of America) says that tablets, e-readers and smartphones have created a whole new world of opportunities for publishers and advertisers, if they can just stay flexible and figure out how to take advantage of the opportunity.Personal Mobile Devices: Tablets, E-Readers and Smartphones (Implications for

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