Thursday, November 18, 2010

The sucker rate and the New York Times

While magazine circulation directors worry all the time about price sensitivity of their subscribers (and track their data religiously to try and predict their likely response to, say, moving from $29 a year to $32)at least they think of them as sensible consumers.
There's been a flurry of comment in the U.S. about the inadvertent revelation by a New York Times executive that the paper raised

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