The case for editors and editing, in case one needs to be made

I've just come across an article, written originally for the blog Writing for Digital and reprinted by Digital Book World, in which James Mathewson, editor in chief of ibm.com shows pretty conclusively the value of good editors, in this case working on online marketing materials.Matthewson says that editors are sometimes seen as an extra, and unnecessary, step getting in the way of publishing on