Tuesday, May 25, 2010

"One price shopping" regardless of platform likely says The New Yorker editor

While magazines currently are in botherations about how to price digital editions to new customers or their existing customers, a reasonable bellwether of where we might be going is The New Yorker. According to a story by Nat Ives in Ad Age, The New Yorker is moving towards a model where one fee covers all platforms, rather than charging one price for a print edition, another for a digital app or

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