With an eye on Christmas season, Mags Canada launches 5th co-op direct mail sub campaign

Magazines Canada has just launched the 5th iteration of its very successful circulation marketing initiative, this time two months earlier to catch the wave of Christmas season buying. The campaign, which features 191 titles this time around (22 more than last year), has come to be called "Buy 2, Get 1 Free" because that's the simple deal it offers consumer: subscribe to 3 magazines, pay for