Sunday, August 16, 2009

Meredith Corporation rebrands to reflect emphasis on cross-platform marketing

Meredith Corporation, long known as one of the pre-eminent magazine publishing companies, is re-branding itself to shift the emphasis to its capabilities beyond print.According to a company release the Better Homes & Gardens behemoth has created a new logo (shown) and is promoting its offerings in cross platform, and integrated marketing and renaming some of its divisions; for instance, the

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