Wednesday, November 26, 2008

Thanksgiving march kicks off 100th year of Good Housekeeping seal of approval

If ever there was a magazine that nailed branding, it was Good Housekeeping, with its eponymous Seal of Approval, a term that has entered common parlance. Well, that little exercise in brand building and limited product guarantees for readers is about to turn 100 years old.To commemorate the milestone, says a company release, Good Housekeeping has redesigned the seal and will be showing it

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