Tuesday, October 14, 2008

Will readers turn against magazines because of environmental impact of paper-making?

Avrim Lazar, the president of the Forest Products Association of Canada, delivered a sobering message to the American Magazine Conference last week in San Francisco -- he predicted that environmentally minded Americans would focus in future on the connection between magazine paper and global climate change."What you're selling when you sell a magazine is identity for the consumer; you have a

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