British city to be research laboratory as "Magazine Town"

Researchers in Britain, working with the Periodical Publishing Association(PPA), have selected a mid-sized city in England as a "Magazine Town". Guildford, Surrey (the high street show below at right) will be a ‘magazine laboratory’ and the project will be launched as part of Britain's Magazine Week, 17-23 September. The purpose is to investigate, in depth, the consumer buying and reading habits