Do magazine awards sell ads?

Reptile, the thoughtful but slothful* blogger about magazine advertising, has some views on awards and whether they do any good when it comes to selling ads. Apparently, he's not convinced.Even we slippery advertising reps like to share the proud moment so we attend the award show and cheer on our team's nomination(s) as if we had something to do with it (hey, if there were no ads, there wouldn't