FHM's raunchy gambit fails, magazine to close

"What it tells us about the category is if you don't innovate, you die." That was the response of the editor of Stuff magazine to the news that FHM, one of the pack of "lads' magazines", is closing in March, according to a story in MediaDaily News. FHM had shown signs of trouble in recent months, including being forced to cover up increasingly raunchy covers on newsstands and wholesale firing of