POP! goes the promotion

POP! magazine, which is for kids, is being given away free as a premium to anyone who buys child-related literature from Chapters Indigo during a six-week promotion, according to an item in Media in Canada. POP! is published by Paton Publishing of Missssauga, a division of Torstar. Normally, the colourful title distributes about 250,000 copies three times annually to elementary schools.