High stakes advertising; what's the deal?

The so-called "World Series of Poker", is running an insert in the July issue of Maxim magazine, (on Canadian newsstands now) and featuring Full Tilt Poker star player and erstwhile sex symbol, Clonie Gowen. She is a member of "Team Full Tilt", a group of accomplished poker players assembled to play each other and all comers online by Fulltiltpoker.com. In turn, the Full Tilt Poker software is